Who We Are: Nancy Juetten


From Desperate Housewife to PR Diva in Nine Life-Altering Steps

My public relations consulting, publicity coaching, and information products business started in February of 2001 with a desire to earn enough money to buy better groceries. Today, I’ve got a full book of business with amazing clients with great stories to tell, and I am too busy to cook.

PR Expert and Publicity Toolkit Author

The majority of my time is spent in the media trenches to bring favorable, local media attention to the winning ways of a group of select clients across the Puget Sound region of Washington State. As an experienced, talented, and passionate publicist and storyteller, I know who to call and what to say to capture the attention and interest of writers and editors around town and elsewhere. I am also the author of the Media-Savvy-to-Go publicity toolkit that helps publicity-seeking business owners everywhere get seen, heard, and celebrated in their own backyards.

And There is More!

I am also a newspaper columnist, ezine publisher, article author, and speaker.

My Qualifications and Career Experience

Before launching my business, I invested a lot of years working in marketing/promotion/publicity positions at some of the nation’s leading fast food restaurants. I even worked as a marketing consultant for one of Seattle’s premier broadcasting companies. In this role, I gained an up-close-and-personal understanding of the power of television and radio to build business and buzz for companies of all sizes and types. For many years, I spent most of my waking hours figuring out ways to help busy people get what they wanted quickly and affordably so they could get fast on their way. Those lessons still inform my work today.

Getting phones to ring, creating media buzz, building credibility, and fostering collaborative, enjoyable relationships with clients, virtual staff, and the media are what my efforts are all about. My journalistic and enthusiastic approach to storytelling has helped build trusted relationships with many influential reporters and editors in the Puget Sound region and beyond. Representing the public relations and communications interests of some of the Northwest's leading organizations is an honor and a privilege. In the summer of 2006, I authored and brought to market the Media-Savvy-to-Go Publicity Toolkit to help success-seeking business owners earn their own favorable publicity without spending a fortune. Joan Stewart, known as The Publicity Hound (www.publicityhound.com), says they are fabulous, and she wishes that she had written them. More Media-Savvy-to-Go products and services are in development to expand the reach and impact of my knowledge, passion, and service.

What Sets Me Apart

My Education

I earned Bachelor of Science degree in business administration with a marketing emphasis from California State University at Northridge. Here the seeds for a promising career in public relations and communications took root. I earned thousands of dollars toward my college tuition by entering essay contests and winning.

Five Things About Me That Might Surprise You

• As a nine-year-old, I figured out how many licks it took to get to the center of a Tootsie Pop. I earned a certificate from the company president for my accomplishment, and I’ll never share the answer.
• I have every O Magazine that has ever been printed and dream of sharing a cup of tea with Oprah Winfrey one day to thank her for the positive influence she has had on my life.
• I ran a half-marathon the year I turned 40. I put in 175 miles of training time the three months leading up to the race, even though I had hardly run more than three miles at a time prior. The lessons I learned about how to apply passion, time, and discipline toward achieving big goals informs every move I make as a business owner, wife, parent, and friend today.
• My son Kyle says that if there were Olympic medals for cleaning and laundry, I’d earn the gold.
• “The Success Principles” by Jack Canfield is among my favorite business books.

Why You Can Rest Easy and Follow My Publicity Lead

Over the years, I’ve created business success by following my own publicity advice. Everything I recommend to clients is based on tips I’ve put to the test to earn great results for scores of Puget Sound-based clients and my own thriving practice. If I could transform from desperate housewife to PR diva by following my own advice, just imagine what is possible for your own growing business when you apply my direct-from-the-trenches, proven publicity tips to your own advantage. The New York Times once reported that good publicity lasts forever. The only question now is when to begin. If not now, then when? Only you can decide.