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Media-Savvy-to-Go Publicity Toolkit

You really can put the power of the media to work for you without spending a fortune or spinning your wheels. The Media-Savvy-to-Go Publicity Toolkit shows you what to do and how to do it. You can breeze through the tips booklets, workbook, and audio file in short order, get into action, and soon benefit from the credibility, awareness, and impact that editorial coverage provides.

You’ll receive proven, powerful and quick-to-embrace publicity tips and guidance that show you what to do to build the buzz and earn the winning headlines that can catapult your business from obscurity to the spotlight right away. And you can do it without reading hundreds of pages, suffering from overwhelm, worrying that you aren’t doing it right, or spending a fortune on tools you won’t read or use to get what you want most for your growing business.

Your kit includes all of the following elements:

Media-Savvy-to-Go Tips Booklets offer you 147 easy things to do that really work to get your story on the Web, in print, or on the air without breaking the bank so you can sell more stuff, grow your business, and get on with your life. You can read both tips booklets quickly and easily identify five tactics to initiate today to develop and share your story with the local media. Once you get into action and see the results that flow from your efforts, you'll wonder why you didn't begin your PR effort sooner. And, you’ll be motivated to add additional elements to the media mix to optimize your results. Remember, you’ve got the lifetime of your business to deploy the tips that make the most sense for your company, so get into action with just five publicity tactics for now. Build from there as the results propel your business forward.

The Media-Savvy-to-Go Workbook offers 60-pages of examples, worksheets, and often free resources to make it that much easier for you to kick your publicity efforts into high gear and take your story and expertise far and wide. You’ll be encouraged and inspired to get into the media relations game without feeling overwhelmed, getting stuck in “analysis paralysis” or wishing you could delegate the task of earning the “ink and air” to someone else. Just model your own storytelling after these examples, and earn the media coverage you crave and deserve.

The Media-Savvy-to-Go Audio File explains the deadly sins of media relations and why you should avoid them. Once you learn these powerful lessons, you’ll be well equipped to take your business story to the reporters with the influence to bring your story far and wide. You will learn:

Listen to the MP3 file from the comfort of your office computer, and you’ll learn valuable lessons to guide your media relations effort.

The Media-Savvy-to-Go Publicity Toolkit is among the most effective, user-friendly, and affordable do-it-yourself publicity kits on the market today. Every tip is based on proven action steps I apply every day from the media relations trenches to earn the “ink and air” for clients in my own backyard.

Attention Quantity Buyers:
Tips Booklets are Powerful Sponsorship and Trade Show Giveaways!

And, the Media-Savvy-to-Go tips booklets also offer the quantity buyer a low-cost way to build customer loyalty and lasting visibility and provide valuable giveaways that customers will use again and again to grow their businesses.

License the booklet content and customize the booklet design to reflect your corporate brand. Or purchase customized tips booklets in large quantities to share as trade show giveaways, sponsorship premiums, or client appreciation gifts.

Either way, your name and brand promises stay top-of-mind all year long as recipients benefit from the useful information within. What a great way to keep your name in front as you help the clients you depend upon for your continued success get seen, heard, and celebrated in their own backyards. Let’s talk about your needs to serve the small business community and how Media-Savvy-to-Go tips booklets can meet them.

If you want to fill your Puget Sound business events, check out the Media-Savvy-to-Go Special Report #3 that offers 27 of the best local and online venues to alert the media.

Additional Media-Savvy-to-Go Special Reports are in development, so stay tuned to learn more as they come online.

Media-Savvy-to-Go Publicity Coaching

Once you’ve purchased and reviewed the Media-Savvy-to-Go Publicity Toolkit, you qualify for publicity coaching so you can benefit from nitty-gritty PR guidance, tips, and advice to help you build the media buzz, earn professional credibility for your expertise, attract quality leads, and earn new engagements. Media-Savvy-to-Go publicity coaching is the perfect choice for a business owner seeking local media coverage and article placements. Get the help you need without spending a bundle. Each consultation is done by phone, during regular business hours (Pacific Standard Time.)

Rent my practiced, direct-from-the-trenches PR brain for a single hour at a time, with a one-hour minimum. Then, use your time to discuss your most pressing publicity challenges and opportunities, get informed answers to your nitty-gritty public relations questions, and get pointed in the right direction to call the right people and achieve the media results you most desire.

I may even know the right person or resource you should call to make the noise, score the article placement, or book the local speaking engagement you need to reach the right audience with your message. Some clients call me their PR fairy godmother because media placement magic often happens soon after they’ve had a conversation with me. Could it be serendipity, or is there a stronger, more deliberate PR force in action? Inquiring business owners delight in receiving such unexpected and appreciated benefits.

And, if you need a little more hands-on support, I can provide that, too. You can buy PR support in ten-hour blocks and use our time together to advance the publicity objectives that have the greatest potential to drive your business forward with the momentum that media coverage provides.

If you already know that hiring an expert to execute your storytelling in the media is going to be a far superior choice than doing it yourself, consider engaging me for full-service public relations services or a “short hop” public relations project. To follow are the kinds of activities for which clients engage my services:

Clients rave about the genuine interest and effort I apply every day to bring about media results that drive their businesses forward with ease and impact. They appreciate my authenticity, generous spirit, and my tenacious yet gracious pursuit of quality media results on their behalf. And, they express gratitude for bringing about media recognition that builds media buzz, enhances their professional credibility, attracts quality leads, and validates hard-won success that is deeply personal. Working with and contributing to the success of quality clients with products and services I can understand and stand behind is a joy and a privilege.

My ideal client believes in the power of public relations and marketing communications and represents a service or product that makes a difference in the marketplace, the community and/or the world. I am particularly drawn to organizations in which authenticity resonates, growth is welcome, and intentions are firm to improve lives and businesses through their expertise, products or services. Most importantly, my ideal client has timely, newsworthy, relevant, and compelling stories to tell over time, the willingness to work together, and a commitment to invest wisely to bring those stories to the right audiences in winning ways. Get in touch to find out if we have capacity now to tell your story, or ask to be placed on our waiting list.