Half-Day Seminar
"Power Tools for Women Business Owners and Entrepreneurs"
October 5, 2006 8:30 a.m.
– 2 p.m.
Maggiano’s Little Italy
10455 NE 8th Street
Centioli Room
Bellevue, WA 98104
Whether your business is well established or just
starting out, you’ll gain tremendous value
from this information-rich and powerful half-day
seminar that will equip you with essential skills
to take your growing business to new heights.
Lorraine Howell, Zita Gustin, Mikelann Valterra,
and Nancy S. Juetten are your guides for the session.
• Lorraine will teach you how to give your
elevator speech a lift so you can take your new
business conversations straight to the top.
• Zita will share powerful ways to make winning
connections through savvy networking.
• Mikelann will show you how to earn more
and set and raise your rates with confidence.
• And Nancy will offer proven and powerful
ways to make the most of your media relations efforts
without spending a fortune.
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What People are Saying about the
Presenters and their Powerful Material:
About Lorraine Howell –
“Working with Lorraine changed my business.
Since our session my business began to increase by
leaps and bounds. I now have a clear message that
immediately grabs people’s attention. Prospects
know what they will get when they work with me, all
in a few words. Magic! Lorraine’s process is
a sure-fire way to get clear and get business.”
Jeanette Nyden, President, J. Nyden & Co., Inc.
“Lorraine wastes no time in getting to the meat of the matter. She drills right down to what makes your business unique and client-worthy.”
Dr. Julie Miller, Author, “Business Writing that Counts!”
“As an experienced marketer I understand the value of finding the right words for persuasion. With my new elevator speech, I get a lot more qualified referrals because I’m able to focus on attracting just the right prospects for the services I offer. Working with Lorraine has been phenomenal. My business has taken off and I’ve seen her turn around other entrepreneurs’ businesses too!”
Harry A. Thomas, Owner, MarketingHat
About Zita Gustin –
“Zita has a gift of connecting women with
women that goes far beyond networking. Her intuitive
sense of knowing which women's gifts, talents and
skills best compliment others is fortuitous. I have
met the ideal women to support me in building my
business because of her dedication to creating well
organized venues for women to connect personally
and professionally. Thank you Zita!”
Sheryl Allen
www.thrivalkits.com
"Zita lives what she speaks or, as some might say, she walks her talk. Her authentic style, positive energy and obvious experience draw people to her. Many a wary networker, including myself, has become a true believer in the fun and clear business benefits of networking."
Melissa Wadsworth, owner Wadsworth Communications, www.melissawadsworth.com
"Since meeting Zita and joining eWomenNetwork, my life has changed completely. My greeting card business is growing by leaps and bounds, and I've met tons of fascinating new people. Zita is making me believe that I CAN achieve my dreams!"
Karen Burns, Another Working Girl Greeting & Note Cards, www.anotherworkinggirl.com
About Mikelann Valterra --
“By following through on just one of the
many excellent rate-setting strategies I learned
from The Women’s Earning Institute, my company
was able to increase its fees without a single bit
of negative reaction from our clients. In fact,
one long-time client actually thanked us for the
special effort we made to inform them of our new
fees! Thank you, Mikelann, for helping us earn what
we’re worth.”
Teresa Moore, Moore Ink. PR
“I will be raising my rates more than 10% in January. Would not have done this if it hadn't been for the workshop. Thank you so much for the great ideas in an entertaining package—Mikelann is a natural.”
Sandra Earle, Professional Organizer
“A superb seminar! I left feeling far more confident about charging reasonable rates for my services. I feel I’ll be able to ask for what I want! I highly recommend this seminar.”
Marge Ellsworth, Financial Coach
“Mikelann’s session provided invaluable lessons for me to grow my business. The information she provided on how to raise your rates convinced me that this was an important step for me to not only make more money but to position my business in the marketplace as a service provider of the highest quality. Thank you for a great and incredibly informative and empowering presentation!”
Michelle Hayden Bomberger , Attorney
About Nancy S. Juetten --
“Send your people. No matter how good your
new business approach is, this will help to improve
your results.”
Bill Fritsch, President, Hydrogen Advertising, www.hydrogenadvertising.com
“This is a ‘must-do’ seminar to empower business owners to overcome their stumbling blocks and to get out there and be known!”
Linda Lewis
KEYTIME, “Learn to type in one hour!”
206-522-8973, Linda@keytime.com,
www.keytime.com
“As a new business owner, it was relevant to my current efforts to expand my business. The information presented was accessible and easily understood. I enjoyed the stories that were used to help the attendees remember the issues being taught.”
Dawn Bahr, Partner
Mennenga Technology Partners, LLC
About the Presenters:
Lorraine Howell, author of the
new book Give Your Elevator Speech a Lift!, founded
Media Skills Training in 1998 after working for
twelve years as a television news and talk show
producer. She developed her proven process for crafting
elevator speeches while coaching top business leaders
to be more effective speakers in presentations and
media interviews. www.mediaskillstraining.com
Zita Gustin is Executive Managing
Director of the Seattle/Bellevue Chapter of eWomenNetwork.
Through Zita's networking efforts, she has doubled
the growth of the local chapter in less than one
year. Always a student of networking, Zita shares
her knowledge and passion for making your connections
count in a fun and quick paced format that will
leave you wondering why you ever thought networking
was hard or even work at all. www.thesavvynetworker.com
Mikelann Valterra, MA is the founder
of the Women’s Earning Institute and the author
of Why Women Earn Less- How to Make What You’re
Really Worth. As a specialist in women’s earning
issues, her mission is to empower self-employed
women to earn what they’re really worth. Through
trainings, business support groups and private work,
she teaches women how to make peace with money and
create more profitable practices. www.womenearning.com
Nancy S. Juetten is owner of Nancy
S. Juetten Marketing Inc. and author of the Media-Savvy-to-Go
booklets that offer 147 powerful ways to profit
from free publicity. Her firm has earned the reputation
of a results-oriented public relations and communications
agency that delivers quality service in an engaging,
authentic, and winning way, and she can share a
host of proven tips and strategies to help you do
the same for your own growing company. www.nsjmktg.com









