Nancy Juetten shares how to make award
wins pay off from brand, buzz, and reputation
at the November 29, 2007 keynote for
the International Gallery Awards gala
for the Seattle Chapter of the International
Association of Printing House Craftsmen.
Nancy Juetten and Suzanne Falter-Barns
of www.GetKnownNow.com
talk about Suzanne's Extraordinary Business
Builders Club and the impact lessons
learned have had on Nancy's business.
Main Street Media Savvy Publicity
Tip of the Week. This tip is about the
importance of honoring speech length
assignments when asked to speak at the
podium.
Michelle Tennant of Wasabi Publicity
and Nancy S. Juetten chatted on October
31, 2007 about nitty gritty ways to
earn winning results from your media
relations efforts.
Business owners and publicity seekers
from coast to coast joined in to this
Women's Media Summit (www.womensmediasummit.com)
Webcast on Friday, October 19, 2007.
During this lively session, publicist
Nancy S. Juetten spoke about the deadly
sins of media relations and why to avoid
them, and participants asked plenty
of questions to which Nancy responded.
Nancy S. Juetten is featured on the
Bizline Radio Show: Secrets to Small
Business Success. Nancy Juetten, principal
at Nancy S. Juetten Marketing, PR &
Communications, and author of the Media
Savvy TO Go Toolkit, will provide us
with helpful tips for getting the media’s
attention and earning free press in
your own backyard and beyond.
Nancy S. Juetten is featured on the
by Paul Casey Small Business Report
on Alternative Talk 1150 a.m. She offers
the Mainstreet Media Savvy Tip of the
Week: "Press releases- preparing
& sharing your message"
Nancy S. Juetten is featured on the
by Paul Casey Small Business Report
on Alternative Talk 1150 a.m. She offers
the Mainstreet Media Savvy Tip of the
Week: "Aim before you fire away.
Know your media outlets."
Nancy S. Juetten is interviewed on
July 1, 2007 by Sandra Yancey, Founder
and CEO of eWomenNetwork Host of the
eWomenNetwork Radio Show. Nancy
S. Juetten - "Nancy is
the author of the Media-Savvy-to-Go
Publicity Toolkit that empowers business
owners everywhere with 147 powerful
ways to get seen, heard, and celebrated!
Nancy knows how to work with the media
to create winning results, and she wants
to help business owners everywhere quickly
get up to speed so they can do the same
for their own growing businesses."
Nancy S. Juetten is interviewed on
April 12, 2007 by WomensRadio Editor-In-Chief,
Pat Lynch. Nancy shares her story of
founding Nancy S Juetten Marketing and
offers insight to other women business
owners working to win new business.
Nancy S. Juetten is interviewed on
April 2, 2007 as a guest on "Work
at Home Mom's Talk Radio." Listen
to this interview to learn about the
Media Savvy to Go publications created
by Nancy Juetten Marketing.
Nancy S. Juetten shares the greatest
rewards she enjoys from running her
own business via the "Quote of the Week"
on the Paul Casey Small Business Report
radio show on Alternative Talk 1150
a.m.
Nancy S. Juetten is interviewed January
29, 2007 by Paul Casey for the Small
Business Report on Alternative Talk
1150 a.m. She offers her best five tips
to support small business success.
Nancy S. Juetten is interviewed January
22, 2007 by Paul Casey for the Small
Business Report on Alternative Talk
1150 a.m. She encourages listeners to
have the courage to play bigger with
business owners more successful than
they are and offers an example from
her own business to prove the power
of this advice.
Bellevue-Based
Work from Home Business Owner
Nancy S. Juetten
Earns MVP Status from Work at
Home Moms Talk Radio
((Bellevue, WA – March 13, 2007)
-- Nancy S. Juetten of Bellevue, WA,
owner of Nancy S. Juetten Marketing
Inc. and Media-Savvy-to-Go, earned a
place on the Most Valuable Player list
from Work at Home Moms Talk Radio (www.wahmtalkradio.com).
There is a large and thriving online
community of mothers who have developed
careers and businesses that allow them
to work at home. Listeners of Work at
Home Moms Talk Radio were asked to nominate
those who have been the Most Valuable
Player in their business circles. Over
500 nominations were submitted from
station listeners across the nation.
Each shared how the nominee helped her
succeed or provided much needed support.
The judges narrowed the field of winners
to those who received at least five
individual nominations to earn the WAHM
MVP recognition. Winners will be interviewed
on the Work at Home Moms Talk Radio
show and receive a bundle of valuable
prizes to help them take their growing
businesses to the next level.
"Having found a way to make a
great living doing work I love for quality
companies with great stories to tell
while raising a young family is among
my proudest life accomplishments. That
my clients and colleagues recognize
my contributions to their success means
the world to me," Juetten said.
Juetten owns and operates Nancy S.
Juetten Marketing Inc.(www.nsjmktg.com)
, a public relations and marketing communications
agency that helps business owners get
seen, heard, and celebrated in their
own backyards and beyond via the impact
and credibility of free publicity. Juetten
is also the author of the Media-Savvy-to-Go
Publicity Toolkit (www.mediasavvytogo.com)
that empowers business owners to earn
their own publicity without spending
a fortune or spinning their wheels.
Juetten started her public relations
and marketing communications business
in 2001 when her son Kyle was just three
years old. Her goal was to earn enough
money to buy better groceries, and now
her company has grown into a thriving
corporation serving quality companies
with great stories to tell, and she
is too busy to cook. Olympic Hot Tub
Company (www.olympichottub.com)
, Delicious Planet (www.delicious-planet.com)
, and Charter Bank (www.charterbankwa.com)
are among Juetten's clients, along with
hundreds of Media-Savvy-to-Go Publicity
Toolkit buyers across the nation. Fan
mail from happy clients demonstrates
Juetten's impact on others. For example:
"I completely owe our article
placement success to you as you have
provided us a wealth of information
these past few years from which we have
truly benefited. Thanks for always being
our advocate and for supporting what
we do. We are thrilled to be a part
of what you do and look forward to this
relationship growing!"
"My conversations with Nancy
Juetten have jump-started my own publicity
efforts. In February, my photo and 'My
First Job' story were featured in the
Job Market section of the Sunday Seattle
Times, generating phone calls and emails
from top leaders in the Seattle financial
services and automotive industries.
Specific language Nancy shared during
our first conversation now serves as
the starting point for radio interviews.
Since I have posted this interview on
our Website, they have generated quality
leads and meaningful new business conversations
with clients. Nancy's insights, information,
and energy pack a punch, and I highly
recommend her and her Media-Savvy-to-Go
Publicity Toolkit for anyone serious
about building the buzz and growing
to the next level."
Dear Nancy, I wanted to take a
moment and express my sincere thanks
for such a productive one hour consultation.
Purchasing your "brain cells"
was such a positive and engaging experience.
I was typing so fast that I had three
full pages of notes! Nancy you should
be proud of all you've accomplished.
I'm grateful for the opportunity to
put this valuable information to use
in my mortgage business. I'm excited
to refer you to other professionals,
colleagues or individuals. My sincere
thanks! I know my mortgage business
will even be more top notch.
Thea Sand followed a tip Nancy shared
in a prior ezine. She got in touch with
Seattle Post-Intelligencer Retail Reporter
Craig Harris to tell him that her company,
Emmanuel's Rug and Upholstery Cleaning,
was preparing to celebrate its 100th
business anniversary. They exchanged
information. A photographer visited
her store. A retail profile ran in the
business section of the paper on March
10, 2007, and here is the link: http://seattlepi.nwsource.com/business/306861_retail10.html
. Sand is thrilled. "I've been
looking at publicity versus advertising
for a while and never thought I could
implement it. Thank you so much Nancy."
Snohomish
County Business Journal Debuts Nancy
S. Juetten's Media-Savvy-to-Go Column
to Share Tips to Help Business Owners
Earn Free Publicity
(October 13, 2006 – Bellevue,
WA) – The Snohomish County Business
Journal (http://www.snohomishcountybusinessjournal.com)
debuted a new business-builder column
this month featuring commentary from
PR agency owner and small business publicity
expert Nancy S. Juetten of Nancy S.
Juetten Marketing, Inc. (http://www.nsjmktg.com).
The column is called Media-Savvy-to-Go,
and it offers monthly tips and free
resources to aid business owners in
earning their own favorable publicity.
"Juetten's practical insights
into how to publicize a company's products,
services and achievements in the news
media convinced us that she had valuable
views that could benefit the readers
of the Snohomish County Business Journal,"
Editor John Wolcott said.
National publicity expert Joan Stewart
(http://www.publicityhound.com)
wrote about Juetten's column in her
ezine and blog this month. "Writing
a column for your local newspaper is
a fabulous way of demonstrating your
expertise. Land a gig as a regular columnist
and it's akin to being anointed by the
publishing company. That's what happened
to PR practitioner Nancy Juetten who's
writing a new monthly column called
"Media-Savvy-to-Go"
for the Snohomish
County Business Journal in Everett,
Washington. She'll be writing about
my favorite topic: how small businesses
can get free publicity. If Nancy's experience
is similar to that of other freelance
newspaper columnists, I'm guessing that
she'll have more business for her PR
practice than she can handle. What a
great way to attract clients."
Visit the online edition of the newspaper
each month for Juetten's latest column.
Visit http://www.publicityhound.net/
to read Stewart's blog entry.
Nancy S. Juetten owns Nancy S. Juetten
Marketing, Inc. – a results-oriented
public relations and communications
agency that helps winning companies
tell their stories and build their brands
via public relations consulting and
Media-Savvy-to-Go do-it-yourself publicity
tools. Since opening her business in
February of 2001, her firm has served
dozens of top Puget Sound organizations
and brought their winning ways into
the media spotlight. She has written
articles on media relations topics for
the Puget Sound Business Journal, the
Snohomish County Business Journal, and
Marketing. Nancy also ghostwrites regularly
for a number of top CEO's.
July
12, 2006
Power-Packed
Tools from Publicity Expert Reveal Insider
Tips to Profit from Free Publicity
Plus, Clubs,
Associations, and Organizations Can
Use the Tools as High-Value Premiums
to Boost their Sponsorship, Membership,
and Sales Goals
(July 12, 2006 – Bellevue, WA)
– Business owners and professionals
eager to grow their businesses and profit
from the power of positive publicity
can access newly released information
products from the Website for Nancy
S. Juetten Marketing Inc. (www.nsjmktg.com)
to get the job done. The products are
filled with instantly-useful information
and can also serve as marketing tools
themselves.
The “Media-Savvy-to-Go”
tips booklets, audio CD’s, and
E-workbook educate and empower business
owners to harness the power of the media
to their own reputation-building advantage.
Founder, President, and Chief Publicity
Officer Nancy S. Juetten created this
line of information products so business
owners and professionals can create
their own media buzz without incurring
the expense of retaining a public relations
agency.
“Every growing company has its
own unique story to tell, yet many lack
the media savvy or skills to bring their
stories to the media’s attention
in a winning way,” Juetten explained.
“These products demystify the
media relations process and offer 147
powerful ways that business owners can
build their businesses and profit from
the power of positive publicity,”
she added.
Best of all, the booklets and
audio CD’s can serve as premiums
for clubs, organizations, and associations
to offer to their members, clients,
and sponsors as valuable promotional
tools to advance everyone’s business
building interests.
Paulette Ensign, the founder, CEO, and
chief visionary for Tips Products International
(www.tipsbooklets.com),
has sold over 1 million copies of her
booklet, “110 Ideas for Organizing
Your Business Life.” In fact,
she said that the Lillian Vernon Catalog
Company licensed her content to create
250,000 tips booklets that compelled
catalog shoppers to buy more merchandise
from within the catalog. Ensign said
that the company tracked a 13% sales
increase specifically to the booklet
offer.
Juetten said, “Results like these
are what business owners today are hungry
for, and our new “Media-Savvy-to-Go”
tools can help them achieve any variety
of revenue-generating benefits.
“Whether bulk buyers use the booklets
or CD’s to thank their customers
for their business, offer them to prospects
at trade shows, or package them as a
value-added bonus with a product or
services they sell, they can earn client
appreciation and loyalty as they apply
the information to their own business
building advantage,” she added.
Best of all, booklet orders of 1000
or more can be customized with organization
or sponsor logos and marketing offers
and information.
National publicity mavens such Joan
Stewart and Susan Harrow have reviewed
Juetten’s tips booklets favorably.
“Don’t
spend any more time or money on your
publicity campaign until you read these
booklets. When it comes to forming strong
relations with the print, broadcast
and online media, Nancy Juetten clearly
understands that getting publicity is
all about building relationships with
the media, and Publicity Hounds everywhere
need to read her tips. These booklets
are a fabulous crash course on how to
be media-savvy.”
"Solid,
sound advice from writing an ezine to
handling a media interview. Nancy Juetten's
booklets give you a quick checklist
of everything you need to know about
doing a publicity campaign."
Susan Harrow, Media Coach, Marketing
Strategist and Author
of Sell Yourself without Selling Your
Soul www.prsecrets.com
Here
are few example tips to demonstrate
the value within Volume 1:
31. Go beyond the notion that
if it bleeds it leads. It is
not necessarily so. Sometimes,
TV and print assignment desk editors
crave visuals on the lighter side of
the news. Capturing the magic of the
downtown holiday lights or the last
minute Easter rush at the local chocolate
shop can provide timely, relevant, refreshing,
and visual news. These kinds of stories
can serve as the close to any local
news broadcast or grace the cover of
your local newspaper.
74. Avoid the dreaded LAQ.
LAQ stands for “lame
ass quote.” “I am just so
excited to bring my product to market,”
“We are pleased to have the opportunity
to play the game,” and “I’m
just happy to help the ball club”
are LAQ examples. These statements might
work for the movies, but they don’t
offer much value to inform readers,
listeners, or viewers.
Here are a few example tips
to demonstrate the value of tips within
Volume 2:
17. Invite new ezine subscribers.
Register your ezine to sites
such aswww.ezinearticles.com. Here ezine
readers and publishers from coast to
coast and worldwide can review a brief
and compelling summary about your ezine
and elect to opt-in. Plus, this helps
your name and company name pop up more
readily in the search engines.
37. Promote your events on
www.craigslist.com.
The “community” section
of this site is an online bonanza of
publicity opportunities to reach potential
customers from hundreds of cities across
the nation.
Visit the online store at www.nsjmktg.com
to learn more about all of the “Media-Savvy-to-Go”
information products.
July
10, 2006
Nancy
S. Juetten Marketing Inc. Earns Two
2005 LACP Vision Awards for Annual Report
Excellence
(Bellevue, WA – July 10, 2006)
-- Nancy S. Juetten, owner of Nancy
S. Juetten Marketing Inc. -- together
with her design/project partners --
earned two awards for annual report
excellence in the LACP 2005 Vision Awards
Competition (www.lacp.com).
This competition attracted 1900 submissions
from 16 countries, and less than one
out of every five entries received award-level
recognition. Companies that are part
of the Fortune 1000® encompassed
26.5% of all annual reports judged,
while firms found on the Forbes Global
2000® represented 35.3% of the field.
Juetten collaborated with the in-house
marketing team at Cascade Financial
Corporation (www.cascadebank.com)
to provide copywriting for the “The
Value of Paying Attention” report
that earned top Platinum honors for
banks with annual revenue in the $10
million of $100 million category. This
report finished in the #60 position
among the top 100 entries in the competition
She also collaborated with Ross Hogin
of Hogin Design (www.hogin.com)
to provide copywriting for the “What’s
Ahead is Fueled by What is Unseen”
report created for Charter Financial
Corporation. This report earned Bronze
among banks in the same revenue category.
These reports earned scores of 95 and
89, respectively, against a perfect
score of 100.
“It is very satisfying to have
our work earn such high honors in this
prestigious competition that draws entries
from around the world. Big agencies,
high priced talent, and big production
budgets compete, and our work held its
own in a very competitive field while
working within very modest budgets,"
Juetten said.
Since 2002, Juetten has earned nine
LACP Vision awards for annual reports
created for Cascade Financial Corporation,
Charter Financial Corporation EvergreenBancorp
Inc, and Northwest Business Bank. She
also earned a 2003 Gold Spotlight award
for a brochure created for Certified
Financial Planner Yvonne Hall in collaboration
with Graphic Technologies, Inc. Visit
www.lacp.com
to learn more about the LACP Vision
and Spotlight Awards.
2005
October
25, 2005
Hilary
Whitman Joins Nancy S. Juetten Marketing,
Inc. As Writer, Project Manager, And
Media Relations Specialist
(October 25, 2005 – Bellevue,
WA) – Hilary Whitman has joined
Nancy S. Juetten Marketing, Inc. as
writer, project manager, and media relations
specialist.
Whitman comes to the agency with a bachelor’s
degree in communications studies from
Azusa Pacific University. Prior to joining
the Nancy S. Juetten team, she served
as a writer/editor in the Office of
University Relations at Azusa Pacific
University working to recruit students,
facilitate internal communications,
and market and brand the university.
Whitman also worked for the King County
Journal as a special sections editor
and marketing specialist where she was
in charge of planning and implementing
processes for editorial content and
layout of special supplements and advertising
sections for the newspaper.
“Hilary brings great talent to
our team and solid experience writing
for the media. I am thrilled to have
her join us,” Agency Principal
Juetten said. “Her talent and
work ethic will help deliver good results
to clients in a time efficient and quality
manner.”
Nancy S. Juetten Marketing, Inc., a
Bellevue-based public relations and
marketing communications agency, helps
winning companies tell their stories
and build their brands. Clients include
ABODA, Cascade Bank, Hydrogen Advertising,
RocketDog Communications, and TalkingRain
Beverage Company, among others. Visit
www.nsjmktg.com
to learn more.
January
1, 2005
Nancy
S. Juetten Marketing, Inc.
Promotes Amy Fritsch
(January 1, 2005 – Bellevue,
WA) – Amy Fritsch of Nancy S.
Juetten Marketing, Inc. has been promoted
to media relations specialist and project
manager.
Fritsch joined the agency in July 2004
as public relations coordinator. “I
am delighted to promote Amy,”
Principal Nancy Juetten said. “She
demonstrates a sound work ethic and
talent to match.”
Nancy S. Juetten Marketing, Inc., a
Bellevue-based public relations and
marketing communications agency, helps
winning companies tell their stories
and build their brands. Clients include
Cascade Bank, Northwest Suites &
Housing Services, Hydrogen, RocketDog
Communications, Graphic Technologies
Inc. and TalkingRain Beverage Company,
among others.
Amy
Fritsch Joins Creative Marketing Solutions
As Public Relations Coordinator
(July 8, 2004 – Bellevue, WA)
– Amy Fritsch has joined Creative
Marketing Solutions as public relations
coordinator.
Fritsch comes to the agency as a graduate
of Gonzaga University with dual majors
in public relations and English. Previous
experience includes an internship with
Edelman Public Relations completed in
August 2003.
“I am thrilled to have Amy join
the agency,” Creative Marketing
Solutions owner Nancy Juetten said.
“Her talent and work ethic will
help deliver good results to clients
in a time efficient and quality manner.
It’s exciting to see the agency
expand.”
Creative Marketing Solutions, a Bellevue-based
public relations and marketing communications
agency, builds the brand and reputation
of clients through corporate storytelling,
media relations, and marketing solutions.
Clients include Charter Bank, TalkingRain
Beverage Company, and Hydrogen Advertising,
among others. Juetten’s work won
three awards in the 2003 LACP Vision
Awards Competition honoring excellence
in annual reports.
July
8th, 2004
Nancy
S. Juetten Creative Marketing Solutions
Earns Three Awards in the LACP 2003
Vision Awards Competition for Annual
Report Excellence
(Bellevue, WA – July 8, 2004)
-- Nancy S. Juetten, owner of Nancy
S. Juetten Creative Marketing Solutions,
earned three awards for excellence in
the LACP 2003 Vision Awards Competition
for Annual Report Excellence.
Juetten served as the 2003 annual report
copywriter for EvergreenBancorp, Inc.,
Charter Financial Corporation, and Cascade
Financial Corporation.
She collaborated with RocketDog Communications,
Ross Hogin Design, and the in-house
marketing team at Cascade Financial
to create the winning entries. These
reports earned scores of 89, 84, and
83, respectively, against a perfect
score of 100.
"To earn three awards of excellence
with my design partners is satisfying
because big agencies, high priced talent,
and big production budgets compete,
and our work held its own in a very
competitive field," Juetten said.
Over 1,200 annual reports were accepted
in this year's competition.
The annual report projects captured
two Silver awards and one Bronze. Silver
and Bronze equate to the third and fourth
highest scoring submissions within their
competition class. Platinum and Gold
represent the highest scoring and second
highest scoring submissions.
Juetten earned a Platinum LACP Vision
Award in last year’s competition
for the EvergreenBancorp, Inc. annual
report created in collaboration with
RocketDog Communications. She also earned
a Gold LACP Spotlight Award for the
capabilities brochure she created for
Yvonne Hall CFP™ in collaboration
with Mary Pope-Holmes of Graphic Technologies
Inc.
LACP stands for the League of American
Communications Professionals.
Visit www.lacp.com
to learn more about the LACP Vision
and Spotlight Awards.
Nancy S. Juetten Creative Marketing
Solutions helps build the brand and
reputation of fine clients through corporate
storytelling, media relations, and marketing
communications.
Clients include EvergreenBancorp, Inc.,
Charter Financial Corporation, Cascade
Financial Corporation, Hydrogen Advertising,
RocketDog Communications, TalkingRain
Beverage Company, Northwest Suites &
Housing Services, among others.
2003
October
28, 2003
Nancy
S. Juetten And Mary Pope-Holmes Win
Gold Award
In The 2003 LACP Spotlight Publicity
Awards Competition
(October 28, 2003) – Nancy S.
Juetten and Mary Pope-Holmes have earned
a Gold Award in the 2003 League of American
Communications Professionals (LACP)
Spotlight Awards Publicity Materials
Competition.
This duo created a capabilities brochure
for Yvonne Hall, a Certified Financial
Planner™ Practitioner and Certified
Investment Management Analyst. The brochure
finished in the 2nd top position in
the organizational brochure category
for companies with less than $10 million
in annual revenues and ranked 89th in
a competition that drew over 800 entries
from across the country.
Scoring is derived according to a proprietary
judging system developed by LACP, which
assigns point values to various criteria
of an entry, including first impression,
narrative content quality, visual content
quality, creativity, message clarity,
and message relevance. A composite score,
based on a 100-point scale, is then
determined by summing the results of
all judging criteria. The Yvonne Hall
Capabilities Brochure earned a composite
score of 85 points, making it one of
the best in the competition. See complete
contest results at www.lacp.com/2003spotlight.
Nancy S. Juetten owns Creative Marketing
Solutions, a Bellevue-based public relations
and marketing communications agency
serving clients in professional services,
hospitality, and consumer goods. Mary
Pope-Holmes is a senior graphic designer
for Graphic Technologies Inc., an Issaquah-based
graphic design agency.
Juetten served as copywriter for the
project, and Pope-Holmes served as graphic
designer.
More about Nancy S. Juetten Marketing,
Inc.
Nancy S. Juetten owns Nancy S. Juetten Marketing,
Inc. (www.nsjmktg.com)
– a results-oriented public relations and
communications agency that delivers quality service
in an engaging, authentic, and winning way. Since
opening her business in February of 2001, her firm
has served dozens of top Puget Sound organizations
and brought their winning ways into the media spotlight.
She has written articles on media relations topics
for the Puget Sound Business Journal, the Snohomish
County Business Journal, and Marketing. Nancy also
ghostwrites regularly for a number of top CEO’s.
She is also the creator of Media-Savvy-to-Go information
products (booklets, an audio CD collection, and
an e-workbook) that offer 147 powerful ways to build
your business and profit from free publicity.
Media-Savvy-to-Go Ezine
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