One Good Thing Can Lead to Another
- Media Momentum is a Powerful
Thing!
Congratulations to Alice Cunningham
of Olympic Hot Tub Company
(www.olympichottub.com) for achieving the 30th anniversary
of launching her business
this month.
In June of 2006, Alice gave an
inspiring talk at the
North Seattle Community
College Network Breakfast
(www.learnatnorth.org) about the importance of making
one's products and services
easy to buy, own, and refer.
Little did she know that
a talented freelance writer
named David Volk would be
among the guests in the
audience. Shortly
thereafter, David had
a conversation with the
editor of a new spa industry
trade magazine and suggested
a feature about Alice and
her company. The editor
agreed.
This month, Alice and her husband
Blair Osborn are on the
cover of the debut issue
of Spa Retailer Magazine
just in time to honor their
30th business anniversary.
David Volk's story
and the accompanying photos
put Alice, Blair and Olympic
Hot Tub Company in a fabulous
light. The headline
reads as follows: "$10 Million
Woman: Why Alice Cunningham
Left the U.S. Labor Department
for the Spa Business." That
story should be live on
the Web by September 5 at
Spa Retailer Magazine.
Check it out.
To make things better, the Madison
Park Times elected to write a
similarly favorable story
for the August 3 issue under
this headline: "Soaking
in Success: Madrona Couple
Enjoys Getting into Hot
Water with Their Hot Tub
Business." Here
is the link to make it easy
for you to read all about
it:
This goes to show that one speaking
engagement very early in
the morning can lead to even
greater things ahead, including
a cover story in your
industry's latest glossy
trade magazine and a prominent
feature story in your hometown
media. Media momentum
can be a powerful thing.
By
the way, if you are ready
to make your hot tub purchase,
now is also a great time
to act. The Olympic
Hot Tub anniversary sale
is in progress, and you
can enjoy huge savings on
top selling models between
now and Labor Day.
Alice Cunningham says your
best business ideas come
to you when you are relaxed,
and that is all the more
reason to visit her award-winning
Website and learn all about
the relaxation waiting for
you in your own backyard.
Here is the link to make
it easy to learn more:
Olympic Hot Tub Anniversary Savings.
When will you be speaking next, and
who might be in the audience
with the influence to take
your story far and wide?
That is the question
to ponder for today as you
get into action to fuel
your do-it-yourself publicity
success. Keep in mind
that many local Chamber
of Commerce program directors
are seeking quality speakers
right now to round out their
2007/8 programming.
Connect with your hometown
chamber now to see how your
expertise can serve the
members. There may
be a speaking engagement
waiting that can position
you as the go-to person
in your field and bring
new business opportunities
to your door.
And,
remember that many hometown
media are making their 2008
editorial plans now. Request
the editorial calendars for
the publications to which
your expertise can add value.
Then, you can pitch compelling
article ideas that can lend
perspective, serve the readers,
and -- most importantly
-- invite new business conversations
to propel your business
forward.
Act Before 9-01 to Benefit from Sizzlin'
Summer Savings on Media-Savvy-to-Go
If you want to get your hands on this
powerful information products
bundle at the amazing low
price of just $39 for the
downloadable version or
$49 for the spiral bound
workbook and two printed
tips booklets, act now.
Here is the link to make
it easy for you: http://www.nsjmktg.com/anniversary-sale.php.
Starting September 1,
the Media-Savvy-to-Go Toolkit
is being upgraded in powerful
ways. Now, in addition
to the 60-page workbook
and the two tips booklets
that offer 147 powerful
ways to build your business
and profit from free publicity,
you
also get a special
report that explains how
to pitch an article the
media can't resist and two
audio files to empower your
media relations success
on these timely and
useful topics:
1) The
Deadly Sins of Media Relations
and Why to Avoid Them
2) Why
Connecting One-to-One and
One-to-Many is the Key to
Doing More of
What You Love
My new Main Street Media Savvy blog
will debut in just a few
days, and that will be the
perfect venue for you to
read all about the new and
improved Media-Savvy-to-Go
Publicity Toolkit, including
glowing testimonials from
nationally recognized PR
experts such as Publicity
Hound Joan Stewart and "How
to Get on Oprah" Expert
Susan Harrow.
I'd love for you and your
publicity-hungry business
owner friends to join with
1,500 people nationwide
who are already applying
the Media-Savvy-to-Go publicity
tools to explode their businesses.
For less than it would cost
to hire an experienced PR
expert like me for 30
minutes, you can own and
apply all of this information
to your buzz and business
building advantage.
Why wait a minute longer
to come out of obscurity
and into the media spotlight?
Great results are waiting!
Come Meet Me
Everett eWomenNetwork - September
7, 2007 11:15 a.m.
- 1:45 p.m.
Become the Local Expert and Build
the BUZZ for Your Business!
This is a joint presentation with
Zita Gustin, executive managing director of eWomenNetwork. This dynamic
session is designed to give
you the tools to help you
focus on building the buzz
about your business by becoming
known as the local expert
in your market. Get
known as the "go to" person
for information, referrals,
resources and so much more!
Visit this site to register:
https://events.ewomennetwork.com/event/calendar.php?lid=47
Columbia Tower Club
Luncheon -
October 10, 2007
How to Get Seen, Heard, and Celebrated
in Your Own Backyard ...
and Beyond!
Call 206-622-2010 to
make your reservation.206.622.2010
Fremont Chamber of Commerce Luncheon
- October
17
The Deadly Sins of Media Relations
and How to Avoid Them
Call 206-632-1500 to make
your reservation.
Looking
for a speaker to inspire
your members to make the
most of their media relations?
I'd love to be of service!
Get in touch at 425-641-5214 or connect by email at nancy@nsjmktg.com.
September is going to be great.
Just
make sure you acquire
and use the tools
you need to achieve the
bold success that is possible
for you and your growing
business. Your
consistent actions will
determine your publicity
success.
