If you already know that hiring an expert to execute
your storytelling in the media is going to be a
far superior choice than doing it yourself, consider
engaging me for full-service public relations
services or a “short hop”
public relations project. To follow are
the kinds of activities for which clients engage
my services:
-
Discussing and formulating media
and marketing strategy
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Researching and identifying editorial
calendar opportunities in targeted media and proactively
suggesting you as a quality editorial expert who
can offer relevant commentary or perspective
-
Writing, researching and placing
provocative how-to articles in the media that
celebrate your expertise among your most important
target audiences
-
Writing press kits to support
your media relations objectives
-
Writing staff biographies that
convey personality, passion, and credibility
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Preparing and distributing press
and personnel releases to achieve print media
coverage
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Successfully pitching news and
feature stories to reporters and editors to newspapers
and magazines to achieve accurate and compelling
media coverage
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Providing media training to optimize
interview opportunities
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Writing copy for capabilities
brochures and annual reports
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Securing client speaking opportunities
at professional or trade associations
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Collaborating with you to write
speeches and presentations that bring your message
to shareholders, customers, and prospects
-
Preparing award applications
that qualify your company to earn recognition
and media attention
-
Interviewing your clients for
testimonials that will impress your prospects
-
Writing sales letters that score
new business appointments
Clients
rave about the genuine interest and
effort I apply every day to bring about media results
that drive their businesses forward with ease and
impact. They appreciate my authenticity, generous
spirit, and my tenacious yet gracious pursuit of
quality media results on their behalf. And, they
express gratitude for bringing about media recognition
that builds media buzz, enhances their professional
credibility, attracts quality leads, and validates
hard-won success that is deeply personal. Working
with and contributing to the success of quality
clients with products and services I can understand
and stand behind is a joy and a privilege.
My ideal client believes in the power of public
relations and marketing communications and represents
a service or product that makes a difference in
the marketplace, the community and/or the world.
I am particularly drawn to organizations in which
authenticity resonates, growth is welcome, and intentions
are firm to improve lives and businesses through
their expertise, products or services. Most importantly,
my ideal client has timely, newsworthy, relevant,
and compelling stories to tell over time, the willingness
to work together, and a commitment to invest wisely
to bring those stories to the right audiences in
winning ways. Get
in touch to find out if we have capacity
now to tell your story, or ask to be placed on our
waiting list.
